Brand Strategy and Digital Marketing Specialist Job Vacancy in Pemba, Mozambique – Aviation and Travel | Lusitânia Mozambique
Job Description
Position: Brand Strategy and Digital Marketing Specialist
Company: Lusitânia Mozambique
Location: Pemba, Mozambique
Experience: 3-5 years in digital marketing or brand management
Education: Bachelor’s degree in Marketing, Business Administration, or Communications
Employment Type: Full-time
Industry: Aviation and Travel
Department: Marketing and Communications
Salary: 1,500,000 – 2,500,000 MZN monthly
Vacancies:1
Company Overview
Lusitânia Mozambique is a leading regional airline connecting domestic and international destinations across East Africa. As a subsidiary of the Lusitânia Group, we prioritize innovation, customer-centric service, and sustainable growth. With a fleet of modern aircraft and a commitment to excellence, we are expanding our digital footprint to enhance brand visibility and passenger engagement in Mozambique and beyond.
Job Overview
We are seeking a dynamic Brand Strategy and Digital Marketing Specialist to lead integrated campaigns that elevate Lusitânia’s market presence. This role will focus on leveraging digital platforms to drive brand awareness, customer acquisition, and loyalty within Mozambique’s growing aviation sector.
Key Responsibilities
- Develop and execute comprehensive brand strategy aligned with corporate goals
- Design and manage digital marketing campaigns across social media, email, and online advertising
- Analyze market trends and competitor activity to optimize marketing performance
- Collaborate with creative teams to produce engaging content for digital and print channels
- Monitor and report on campaign ROI using analytics tools
- Implement SEO/SEM strategies to improve online visibility
Required Skills
- Proven expertise in digital marketing (Google Ads, Meta Business Suite)
- Strong understanding of brand positioning and storytelling
- Proficiency in analytics platforms (Google Analytics, Tableau)
- Excellent written and verbal communication skills
- Creative problem-solving and project management abilities
- Familiarity with CRM systems and marketing automation tools
Education
- Bachelor’s degree in Marketing, Business Administration, or Communications
- Advanced certification in digital marketing (Google Analytics, Facebook Blueprint) preferred
Experience
- 3-5 years in digital marketing or brand management roles
- Experience in aviation, travel, or hospitality sectors is a plus
Salary
1,500,000 – 2,500,000 MZN monthly, commensurate with experience and performance.
Benefits
- Performance-based bonuses and commission structure
- Comprehensive health insurance coverage
- Employee travel discounts and air miles
- Professional development stipend
- Flexible work arrangements
Training
- Ongoing digital marketing workshops and certification programs
- Leadership development initiatives
- Access to industry conferences and networking events
Working Environment
Collaborative, fast-paced office environment in Pemba with opportunities to work remotely. The role requires occasional travel to regional airports and corporate events.
Application Process
Submit your resume, cover letter, and portfolio of digital campaigns to our careers portal. Shortlisted candidates will be contacted for initial screening and invited for in-person interviews at our Maputo headquarters.
Equal Opportunity Statement
Lusitânia Mozambique is an equal opportunity employer committed to diversity and inclusion. We celebrate all backgrounds and perspectives that contribute to our mission of excellence in aviation.
